How Foursquare Will Enhance Your Business Endeavours

This past March, Foursquare made its debut in the social networking world. As a relatively different networking site, Foursquare's lingo includes "check-ins," "mayor ships," "points," "badges" and other quirky words that draw the growing number of members.

As the iPhone, BlackBerry and other smart phones dominate the mobile community, Foursquare is able to implement specific Applications and functions for its website in order to keep members connected.

Iphone Application

Business owners can also take advantage of the benefits from yet again, another social network. Owners can sign up their companies and businesses while offering discounts and prizes for their loyal customers; these are the customers with frequent "check-ins." Also, in connection with businesses, Foursquare uses Applications like "Beerby." This app is downloaded from a customer's smart phone and used to comment on a specific beer choice. By tracking beer through this Application, others can view where the beer was drank, giving them the option to automatically check in to that specific bar, thus giving the venue popularity and advertising.

Foursquare is also in cahoots with other networking sites, giving businesses the chance to optimize their marketing power. Members "check-in" to their places of choice and simultaneously their status is updated on Twitter and/or Facebook. This is something that business owners should capitalize on, as they can follow the success of their venue through increasing member "check-ins."

Lastly, the incentives on Foursquare create the kind of game-like feel which draws in members. Frequent visits by members to specific venues allow points. As the points rack up, a member has the potential to be that venue's "mayor," which of course bestows bragging right for the frequent visitor.

The benefits from Foursquare are obvious marketing tools for businesses. As one of the youngest networking sites, it seems that Foursquare supplies the necessary tools for social media marketing. Take advantage of this fun and free marketing tool to put your business on the map, the Foursquare map, that is!

How Foursquare Will Enhance Your Business Endeavours