Honest Marketing Techniques are time proven techniques you can use to generate online income. In this series of articles you will find the information to help decide which methods are right for you. This information may also help you sort the good advertisements from the bad if you decide to purchase someone's program or membership. There's no real magic to becoming an online marketer, regardless of the product you want to sell or promote. This article examines some of the reasons why selling information will always make money.
Information Is King
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Regardless of who you are or where you live, you are probably interested in learning more about something. Sure, there are lots of places you can now find information on a huge variety of topics, but most free sources of information suffer from at least one flaw.
Flaws of Free Information
With the expansion and popularity of the internet, you can find information on just about every topic you can imagine, merely by searching. Unfortunately, you often have to take this information "with a grain of salt" because of a number of issues.
First, because literally anyone can create a web site and enter content, a casual search will often find conflicting information on a given topic. Everyone has an opinion, and often people write about topics with only superficial knowledge or even misinformation about a topic. Usually this is unintentional.
Second, much of the information found on the internet lacks authority. That is, the person providing the information is not necessarily an authority on the subject. Often, people will assume that because an author has a college degree, they must be authoritative. Unfortunately, their degree may have nothing to do with the topic at hand.
Third, people tend to place value in products relative to their cost. Thus, even if the product or information is valid and correct, it is not typically as believable as the same product or information purchased for even a relatively small fee.
Why people Pay for Information
At least to some extent, people are willing to pay for information because of the very flaws you've just read about free information. They inherently place a higher value in something that needs to be purchased, as it seems to validate the information. Even if the author is not widely known, the mere fact that they seem to be an authority, and "other people are paying for this information", additional credibility is assumed.
Because they are paying for the information, people tend to assume it is correct and applicable to their situation. While people use search engines to find what they are looking for, they don't always react as you might expect. For example, when most people find out the shaded areas at the top and side of the Google search results page are paid ads, they tend to discount their value, and instead, choose organic search results.
Many people pay for information because it is more convenient than spending time endlessly researching a topic, particularly if there is any controversy about the topic.
Also, they tend to expect more from someone they feel is an authority, and often feel the author can be held accountable for their position on a topic. This last point can be either positive or negative, depending on the situation. For example, you will probably want to avoid providing legal advice using the internet as a delivery medium.
The Profit Margin is HUGE
Because most information sold on the internet is delivered digitally via download, the reproduction cost is negligible. This means your only cost is the research and writing that went into developing the product.
If you sell information via printed books, your profit may be less than 10% of the sales price, once buybacks and such are taken into consideration. However even providing CD or DVD as an option can be lucrative, because of copy and ship companies like Kunaki.
Even if you provide some physical products, you still don't have the high costs of manufacturing hard goods like electronics or clothing. As long as your information is current, or can be readily updated, you still have a viable and valuable product that can continue to generate income.
The market is limitless
Perhaps the best reason why selling information will always make money is that the market is ever-expanding. Especially when you are selling products online, there are literally many thousands of potential new customers joining the internet community every day. As the number of online users increases, so does the pool of potential customers.
By creating sites that validate you as an authority in a given field or niche, and getting your site in the first page or two of search results, you can be assured that your product will be viewed as having value, and therefore, your sales are assured. It may not take effect immediately, but given time, you can generate a comfortable income selling information online.
Honest Marketing Techniques - Why Selling Information Will Always Make Money
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