Sunday, April 15, 2012

Why the Apple iPad Will Kill Amazon's Kindle and the Netbook

First impressions of the iPad were somewhat confusing, until you look 'under the hood'. Apple has a Kindle and Netbook killer with the iPad and a whole new chipset, with more features than an ereader, creating a rich consumer experience. But that is what we've come to expect from Steve Jobs and Apple.

Reasons why the Apple iPad will win.

Create An Ipad App

The iPad is designed with the user experience in mind - full color and a multi-gestures touchscreen that we are now so used to with iPhones and the Palm Pre. A Kindle takes you back to the 1980's in looks and functionality and a Netbook has no such touchscreen either. The iPad is about consuming content of all kinds and not just reading books: watch movies or TV shows, play games, listen to music, read anything including emails, respond to emails, get navigation, get access to the internet and thousands of Apps already available on the iPhone, upload your photos and videos etc. Netbooks can indeed offer you access to the Internet but hey, it's Windows not the Apple experience! You don't get the feel of reading a book on a Netbook browser i.e. the visual aspect of turning over a page. The iPad offers a pretty good-sized virtual keyboard unlike the tiny ones on a Netbook or the cumbersome one on the Kindle. Additionally, the iPad offers a great docking facility enabling you to attach a full size desktop Apple keyboard. A USB connection on the iPad opens up access to all sorts of stored information on a Flash drive, including connectivity to a digital camera for upload to Flickr, YouTube etc. No such thing with a Kindle! iPad supports ePub, creating compatibility with books sold in any format. The Kindle is proprietary! The iBook store is a whole new shopping experience and being able to turn pages in color on the iPad is also very realistic and visually pleasing. Publishers are not too happy with Amazon's 70% share of revenue and will be eager to distribute through Apple's iBook store for a 30% revenue share. The iPad starts at 9 for just the Wi-Fi connectivity model with 16 GB - only more than the Kindle DX! Which would you buy: a plain vanilla e-reader or a whole-life-device on an iPad? With the Apps store, publishers can create new experiences with ebooks incorporating video within a book for example. The Kindle is a pure textual experience and only black and white. The processor cannot handle multi-media. The A4 chip has been designed by Apple for Apple products, thus achieving a whopping 10 hour battery life, which no Netbook can match. (Watch out for this chip to start entering other Apple products if it can produce this kind of performance. Apple is synonymous with 'the cool factor' and for a mere more than a Kindle DX, the iPad wins hands down!

The Kindle will possibly continue to appeal to pure book readers only. Amazon might be able to sustain sales if it dropped the price significantly, but it looks like they are entering the Apps market shortly, in which case, Kindle vs. iPad with iTunes store, will have a difficult time.

Why the Apple iPad Will Kill Amazon's Kindle and the Netbook

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