Apple has never been known to sit back on its past laurels. After coming up with the game-changing iPhone and iPad devices, Apple steered its inventive streak towards capturing the mobile advertising market and came up with the iAD platform.
iAD platform is an in-app mobile advertising product launched by Apple in the April of last year. It is built-in Apple' s operating system and aims to step-up the interactivity quotient of the mobile ads and banner advertising. The iAD platform functions on iPhone, iPod Touch as well as iPad. Apple touts iAD platform to be the way via which advertisers can use their mobile ads and banner advertising to connect with the "most engaged audience in mobile."
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With iAD's rich multimedia features creation of diversified apps that take interactivity experience for the user to an all new high is possible. Mobile ads can now feature various types of interactive content which includes video, games and much more. Being in built in Apple's powerful iOS, iAD platform provides all the support for the creation of engaging and captivating mobile advertisement. Moreover users can treat themselves to the amazing experience of immersive 3d graphics.
Users can watch in-line video and audio, share content, save barcodes, content they like and much more without leaving the ad. This advanced interactive quotient makes iAD a powerful tool for marketing. It not only dazzles the user but also makes it convenient for him or her to act upon the advertisement.
Moreover iAD enables the advertisers to build strategic target marketing plans. The advertising platform offers the unique opportunity to reach out to that audience whose chances of converting into a sale are higher. User preferences are tracked as per the apps downloaded and being used. Accordingly apps relevant to the advertiser's brand are chosen to display the ads. Thus connecting you with that target audience on which the ad will be most impactful.
iAD also provides detailed information about user preferences as well the advertiser's ad campaign performance which makes connecting with the right market even easier. Track of unique visits made, average time spent by the user, number of conversions made can be kept. This comes in handy for the advertiser to gain an insight into the target consumers' behavior and remodel his advertising strategies accordingly.
iAD platform is a boon for developers as well. It makes promotion of their apps a breeze. The developer simply needs to create banner ads for his apps while motivating the right audience to download the app rests with the iAD advertising program for developers. Developers do not need any code or software installation to track the number of taps on the banners and subsequent app downloads.
Though iAD does seem to provide a win-win situation for all, climbing up the popularity charts of the mobile advertising network is still a long way to go for it. Apple recently made the platform more affordable by slashing its buy-in entry rate to the half of its earlier price. The earlier minimum advertising threshold of $ 1 million has been brought down to $ 500,000, making it an alluring option for medium level advertisers. But will iAD cast the same revolutionizing effect on the mobile advertising industry that Apple's other offerings have created on the mobile industry? This is yet to be seen.
Why iAD Changes the World of Mobile Advertising
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