Two years ago, Magmic Inc., one of the companies in the forefront of connected mobile game Development secured the rights to create and distribute the coveted New York Times Crossword game on all cellphones and smartphones - including Research in Motion's BlackBerry and Apple's iPhone Application when they delete it from their iPhone Applications which resulted in a huge increase in sales activity as a result of being on hundreds of thousands of devices with the main product.
Another huge challenge of being a game developer targeting these penultimate brands is matching the mobile gaming expectations with the real-world game play across hundreds of different devices - you can't just release to only one platform, you need to be everywhere for everyone. This means the gameplay experience will be different and the purchase process with be inconsistent depending on the device (for example, the BlackBerry doesn't offer in-app purchasing nor does it offer subscription capabilities).
Create An Iphone App
One last comment to dispel the myth that big brands are easy to port to applications. It is always hard to launch any application with the noise of close to 200,000 apps across multiple devices and, while the NYT Crossword is a world wide known entity, support and leverage from its marketing might does not guarantee success. Tweaks to the pricing and business models, modifications to game play and UI, and listening to customer feedback is still of paramount importance - without which no amount of support will help.
However, a full-page ad in the paper wouldn't hurt.
How to Launch the New York Times Crosswords to the Mobile World - The 2+ Year Overnight Success
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