Mobile marketing is the next big thing in the marketing world. And it is not difficult to see why: while computers already are personal items displaying highly adaptable personal content, mobile phones are the real darlings of humans worldwide. Who doesn't carry around their mobile at all times? Who wouldn't be devastated if they found out that their mobile was stolen or lost?
By the end of this year the mobile penetration (that is the number of mobile phones in comparison to the total number of people) will exceed 100% in the Western world. This means that on average every person actually has more than 1 active phones. This evidently also means great potential. However by far not all of these people will carry a smartphone such as an iPhone Applications or are browsing the web. Since iAd is rather new little is known about the effectivity of this platform.
Iphone Application
b) Google Mobile Ads
Even on the mobile phone Google is still incredibly important. Many users perform searches through Google or use such applications as Google Maps or Google Goggles. And with Android phones, Google Mobile Ads can offer you a very large selection of mobile advertising solutions.
As you can see, mobile marketing offers a wide arrange of flavors. By all means first decide which user group you are targeting. Then you can assess all different options. And like all good marketing, never limit yourself to just one choice. Focus, but don't be exclusive to one solution.
Different Types Of Mobile Marketing Campaigns
No comments:
Post a Comment