9. Mobile Apps: Marketing and Strategy

9. Mobile Apps: Marketing and Strategy Video Clips. Duration : 76.60 Mins.

(May 27, 2010) Joe Hayashi covers mobile app product strategy and marketing from a business perspective. Palm executives including VP, Directors, and Senior Product Managers lead a course on mobile application development on the WebOS. Students have the unique opportunity to attain the technical knowledge needed to create their own apps, get insider information about the application submission process at companies like Apple and Palm, and network with various members of Palm's executive team. Stanford University: www.stanford.edu Stanford Engineering: soe.stanford.edu Stanford University Channel on YouTube: www.youtube.com

Keywords: computer science, webos, Palm, mobile application, browser, Java script, HTML 5, CSS, development, SDK, emulator, tools, developer, Webkit, internet, web technologies, business, market share, game dynamics, theory, competitor, instant messenger, IM, rules