iPhone Application Developer - Market Positioning

iPhone Applications:
The app developers usually offer free app just to create a space in the market for themselves. This strategy is usually adopted by the new comers. Even the experienced players resort to this strategy at times. The free applications may be offered free to the consumers but not to the businesses. This offer may be valid for a specific time limit only but may be charged for extended use. The app developer may resort to this strategy to create a base of subscribers.

Functionality:
Market positioning of the app is also possible on the lines of the functionality of existing application. The applications that are already on sale and operational are needed to be studied for their functionality. If they are not fulfilling the needs of the app buyers they can be improved upon and then offered as new application.

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Professionalism:
The existing app may not have a professional look. This could be the major cause for limited marketing prospects of the application. The app developer may refine the look of the application, making it look more professional and attractive.

Potential of Niche Market:
iPhone Application for niche market may have a high potential. The applications for the medical services are the best examples of niche market applications with high potential. When the application developer is offering his/her services to a particular industry or niche market, after some years of experience it is very much possible that he/she may become a monopoly leader or at least a leading application developer for that niche market segment. This can help the application developer to create a strong footing base for the application developer to offer a range of services in the future.

When any iPhone Application developer goes for market positioning strategy, it is a clear signal to those who want to avail the services that he/she is the best professional iPhone application developer for that niche market.

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iPhone Application Developer - Market Positioning