Wednesday, April 18, 2012

Apple Negotiating to Produce Newsstand for Its iPad

With the introduction of the iPad last spring, many predicted the beginning of the end of old fashion periodical paper publications, or at the very least the beginning of a new publishing media era.

It's been lately announced that Apple Inc. would be in the process of creating a digital newsstand so that it can channelize a large amount of digital newspapers and magazines, especially for its iPad customers.

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There is already a growing number of publications available on the iPad, like the New York Times, Wired Magazine, Popular Mechanics or GQ Magazine. But until now, everyone had their own ways of managing the subscriptions and more importantly their own digital publication format.

What Apple would be working on is something similar to the iBook store, in a goal to centralize most if not all periodical publications in it. By doing so, it aims at increasing the iPad sales while letting publishers sell more subscriptions than single issues.

So far, the only thing apparently still holding the newsstand from hitting the AppStore is the negotiations about who of Apple or the publishers will be managing the subscriptions data and how profits are going to be shared. Obviously the publishers want to have a crucial data access about who their customers are and their consuming habits.

If everything goes well, we could expect the Newsstand to become available in the next couple of months, or maybe early in 2011 with - maybe - the arrival of the next version of the iPad.

Apple Negotiating to Produce Newsstand for Its iPad

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